folio---intrepid2

The one with the about page

developed for Intrepid Travel

Intrepid Travel are the world’s biggest group adventure company. They needed a new About Us section, one that wouldn’t put their readers to sleep.

Having already developed a tone of voice guide for Intrepid, I knew what they wanted. Something fun and conversational that ticked off their key USPs. I streamlined their old About section, wrote new headers and page copy and avoided the word ‘azure’ wherever possible. The result? Clicks are up. Bounce rate is down. Order has been restored to the universe.

  • Client - Intrepid Travel
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