The one for the New York Times
developed for Brown + Hudson
UK-basedBrown + Hudson are basically a travel company for billionares. They wanted a concept to wow mainstream press. I turned to Bond, James Bond.
This was a fun one. I was asked to brainstorm a cutting-edge travel concept – money-no-object, no-holds-barred sort of stuff. Something that would make the press club sit up and go ‘Oooh’. I researched, designed and wrote a real trip based on the life of James Bond. Clients could be trained in espionage by ex-SAS operatives, complete faux missions, race supercars through the Dolomites and learn to mix the perfect Vespa martini, naturally. The New York Times seemed to like it – it made their travel features section.
- Client - Brown + Hudson